Our tanks are true to size. If you have bigger boobs, like a DDD or more, I would size up. It won't fit that different, and it just gives you an extra bit of coverage on the boobs. The model in the photo shoot is wearing a small, and the model wearing the bra and bloomer set is wearing an XS. Here's a chart:

 US size UK size Buttercup size
0 - 2 2 - 4 XS
4 - 6 6 - 8 S
8 - 10 10 - 12 M
12 - 14 14 - 16 L
16 - 18 18 - 20 XL